20(a) Definitions 1. Form of card, code,
or device. Section 205.20 applies to any card, code, or other
device that meets one of the definitions in section 205.20(a)(1) through
(a)(3) (and is not otherwise excluded by section 205.20(b)), even
if it is not issued in card form. Section 205.20 applies, for example,
to an account number or bar code that can be used to access underlying
funds. Similarly, section 205.20 applies to a device with a chip or
other embedded mechanism that links the device to stored funds, such
as a mobile phone or sticker containing a contactless chip that enables
the consumer to access the stored funds. A card, code, or other device
that meets the definition in section 205.20(a)(1) through (a)(3) includes
an electronic promise (see comment 20(a)-2) as well as a promise
that is not electronic. See, however, section 205.20(b)(5).
In addition, section 205.20 applies if a merchant issues a code that
entitles a consumer to redeem the code for goods or services, regardless
of the medium in which the code is issued (see, however, section
205.20(b)(5)), and whether or not it may be redeemed electronically
or in the merchant’s store. Thus, for example, if a merchant e-mails
a code that a consumer may redeem in a specified amount either on-line
or in the merchant’s store, that code is covered under section 205.20,
unless one of the exclusions in section 205.20(b) apply.
2. Electronic promise. The
term “electronic promise” as used in EFTA Sections 915(a)(2)(B), (a)(2)(C),
and (a)(2)(D) means a person’s commitment or obligation communicated
or stored in electronic form made to a consumer to provide payment
for goods or services for transactions initiated by the consumer.
The electronic promise is itself represented by a card, code or other
device that is issued or honored by the person, reflecting
the person’s commitment or obligation to pay. For example, if a merchant
issues a code that can be given as a gift and that entitles the recipient
to redeem the code in an on-line transaction for goods or services,
that code represents an electronic promise by the merchant and is
a card, code, or other device covered by section 205.20.
3. Cards, codes, or other devices
redeemable for specific goods or services. Certain cards, codes,
or other devices may be redeemable upon presentation for a specific
good or service, or “experience,” such as a spa treatment, hotel stay,
or airline flight. In other cases, a card, code, or other device may
entitle the consumer to a certain percentage off the purchase of a
good or service, such as 20% off of any purchase in a store. Such
cards, codes, or other devices generally are not subject to the requirements
of this section because they are not issued to a consumer “in a specified
amount” as required under the definitions of “gift certificate,” “store
gift card,” or “general-use prepaid card.” However, if the card, code,
or other device is issued in a specified or denominated amount that
can be applied toward the purchase of a specific good or service,
such as a certificate or card redeemable for a spa treatment up to
$50, the card, code, or other device is subject to this section, unless
one of the exceptions in section 205.20(b) apply. See, e.g., section 205.20(b)(3). Similarly, if the card, code, or other device
states a specific monetary value, such as “a $50 value,” the card,
code, or other device is subject to this section, unless an exclusion
in section 205.20(b) applies.
4. Issued primarily for personal, family, or household
purposes. Section 205.20 only applies to cards, codes, or other
devices that are sold or issued to a consumer primarily for personal,
family, or household purposes. A card, code, or other device initially
purchased by a business is subject to this section if the card, code,
or other device is purchased for redistribution or resale to consumers
primarily for personal, family, or household purposes. Moreover, the
fact that a card, code, or other device may be primarily funded by
a business, for example, in the case of certain rewards or incentive
cards, does not mean the card, code, or other device is outside the
scope of section 205.20, if the card, code, or other device will be
provided to a consumer primarily for personal, family, or household
purposes. But see section 205.20(b)(3). Whether a card, code,
or other device is issued to a consumer primarily for personal, family,
or household purposes will depend on the facts and circumstances.
For example, if a program manager purchases store gift cards directly
from an issuing merchant and sells those cards through the program
manager’s retail outlets, such gift cards are subject to the requirements
of section 205.20 because the store gift cards are sold to consumers
primarily for personal, family, or household purposes. In contrast,
a card, code, or other device generally would not be issued to consumers
primarily for personal, family, or household purposes, and therefore
would fall outside the scope of section 205.20, if the purchaser of
the card, code, or device is contractually prohibited from reselling
or redistributing the card, code, or device to consumers primarily
for personal, family, or household purposes, and reasonable policies
and procedures are maintained to avoid such sale or distribution for
such purposes. However, if an entity that has purchased cards, codes,
or other devices for business purposes sells or distributes such cards,
codes, or other devices to consumers primarily for personal, family,
or household purposes, that entity does not comply with section 205.20
if it has not otherwise met the substantive and disclosure requirements
of the rule or unless an exclusion in section 205.20(b) applies.
5. Examples of cards, codes,
or other devices issued for business purposes. Examples of cards,
codes, or other devices that are issued and used for business purposes
and therefore excluded from the definitions of “gift certificate,”
“store gift card,” or “general-use prepaid card” include:
i. Cards, codes, or other devices to reimburse
employees for travel or moving expenses.
ii. Cards, codes, or other devices for
employees to use to purchase office supplies and other business-related
items.
Paragraph
20(a)(2)—Store Gift Card 1. Relationship between “gift certificate” and
“store gift card”. The term “store gift card” in section 205.20(a)(2)
includes “gift certificate” as defined in section 205.20(a)(1). For
example, a numeric or alphanumeric code representing a specified dollar
amount or value that is electronically sent to a consumer as a gift
which can be redeemed or exchanged by the recipient to obtain goods
or services may be both a “gift certificate” and a “store gift card”
if the specified amount or value cannot be increased.
2. Affiliated group of merchants. The term “affiliated group of merchants” means two or more affiliated
merchants or other persons that are related by common ownership or
common corporate control (see, e.g., 12 CFR 227.3(b) and 12
CFR 223.2) and that share the same name, mark, or logo. For example,
the term includes franchisees that are subject to a common set of
corporate policies or practices under the terms of their franchise
licenses. The term also applies to two or more merchants or other
persons that agree among themselves, by contract or otherwise, to
redeem cards, codes, or other devices bearing the same name, mark,
or logo (other than the mark, logo, or brand of a payment network),
for the purchase of goods or services solely at such merchants or
persons. For example, assume a movie theatre chain and a restaurant
chain jointly agree to issue cards that share the same “Flix and Food”
logo that can be redeemed solely towards the purchase of movie tickets
or concessions at any of the participating movie theatres, or towards
the purchase of food or beverages at any of the participating restaurants.
For purposes of section 205.20, the movie theatre chain and the restaurant
chain would be considered to be an affiliated group of merchants,
and the cards are considered to be “store gift cards.” However, merchants
or other persons are not considered to be affiliated merely because
they agree to accept a card that bears the mark, logo, or brand of
a payment network.
3. Mall gift cards. See comment 20(a)(3)-2.
Paragraph 20(a)(3)—General-Use Prepaid Card 1. Redeemable
upon presentation at multiple, unaffiliated merchants. A card,
code, or other device is redeemable upon presentation at multiple,
unaffiliated merchants if, for example, such merchants agree to honor
the card, code, or device if it bears the mark, logo, or brand of
a payment network, pursuant to the rules of the payment network.
2. Mall gift cards. Mall gift cards that are intended to be used or redeemed for goods
or services at participating retailers within a shopping mall may
be considered store gift cards or general-use prepaid cards depending
on the merchants with which the cards may be redeemed. For example,
if a mall card may only be redeemed at merchants within the mall itself,
the card is more likely to be redeemable at an affiliated group of
merchants and considered a store gift card. However, certain mall
cards also carry the brand of a payment network and can be used at
any retailer that accepts that card brand, including retailers located
outside of the mall. Such cards are considered general-use prepaid
cards.
Paragraph 20(a)(4)—Loyalty,
Award, or Promotional Gift Card 1. Examples of loyalty, award, or promotional programs. Examples of loyalty, award or promotional programs under section
205.20(a)(4) include, but are not limited to:
i. Consumer retention programs operated
or administered by a merchant or other person that provide to consumers
cards or coupons redeemable for or towards goods or services or other
monetary value as a reward for purchases made or for visits to the
participating merchant;
ii. Sales promotions operated or administered by a merchant or product
manufacturer that provide coupons or discounts redeemable for or towards
goods or services or other monetary value.
iii. Rebate programs operated or administered
by a merchant or product manufacturer that provide cards redeemable
for or towards goods or services or other monetary value to consumers
in connection with the consumer’s purchase of a product or service
and the consumer’s completion of the rebate submission process.
iv. Sweepstakes or contests
that distribute cards redeemable for or towards goods or services
or other monetary value to consumers as an invitation to enter into
the promotion for a chance to win a prize.
v. Referral programs that provide cards
redeemable for or towards goods or services or other monetary value
to consumers in exchange for referring other potential consumers to
a merchant.
vi. Incentive
programs through which an employer provides cards redeemable for or
towards goods or services or other monetary value to employees, for
example, to recognize job performance, such as increased sales, or
to encourage employee wellness and safety.
vii. Charitable or community relations
programs through which a company provides cards redeemable for or
towards goods or services or other monetary value to a charity or
community group for their fundraising purposes, for example, as a
reward for a donation or as a prize in a charitable event.
2. Issued for loyalty, award,
or promotional purposes. To indicate that a card, code, or other
device is issued for loyalty, award, or promotional purposes as required
by section 205.20(a)(4)(iii), it is sufficient for the card, code,
or other device to state on the front, for example, “Reward” or “Promotional.”
3. Reference to toll-free
number and Web site. If a card, code, or other device issued
in connection with a loyalty, award, or promotional program does not
have any fees, the disclosure under section 205.20(a)(4)(iii)(D) is
not required on the card, code, or other device.
Paragraph 20(a)(6)—Service Fee 1. Service fees. Under
section 205.20(a)(6), a service fee includes a periodic fee for holding
or use of a gift certificate, store gift card, or general-use prepaid
card. A periodic fee includes any fee that may be imposed on a gift
certificate, store gift card, or general-use prepaid card from time
to time for holding or using the certificate or card, such as a monthly
maintenance fee, a transaction fee, an ATM fee, a reload fee, a foreign
currency transaction fee, or a balance inquiry fee, whether or not
the fee is waived for a certain period of time or is only imposed
after a certain period of time. A service fee does not include a one-time
fee or a fee that is unlikely to be imposed more than once while the
underlying funds are still valid, such as an initial issuance fee,
a cash-out fee, a supplemental card fee, or a lost or stolen certificate
or card replacement fee.
Paragraph
20(a)(7)—Activity 1. Activity. Under section 205.20(a)(7), any
action that results in an increase or decrease of the funds underlying
a gift certificate, store gift card, or general-use prepaid card,
other than the imposition of a fee, or an adjustment due to an error
or a reversal of a prior transaction, constitutes activity for purposes
of section 205.20. For example, the purchase and activation of a certificate
or card, the use of the certificate or card to purchase a good or
service, or the reloading of funds onto a store gift card or general-use
prepaid card constitutes activity. However, the imposition of a fee,
the replacement of an expired, lost, or stolen certificate or card,
and a balance inquiry do not constitute activity. In addition, if
a consumer attempts to engage in a transaction with a gift certificate,
store gift card, or general-use prepaid card, but the transaction
cannot be completed due to technical or other reasons, such attempt
does not constitute activity. Furthermore, if the funds underlying
a gift certificate, store gift card, or general-use prepaid card are
adjusted because there was an error or the consumer has returned a
previously purchased good, the adjustment also does not constitute
activity with respect to the certificate or card.
20(b) Exclusions 1. Application of exclusion. A card, code,
or other device is excluded from the definition of “gift certificate,”
“store gift card,” or “general-use prepaid card” if it meets any of
the exclusions in section 205.20(b). An excluded card, code, or other
device generally is not subject to any of the requirements of this
section. (See, however, section 205.20(a)(4)(iii), requiring certain
disclosures for loyalty, award, or promotional gift cards).
2. Eligibility for multiple
exclusions. A card, code, or other device may qualify for one
or more exclusions. For example, a corporation may give its employees
a gift card that is marketed solely to businesses for incentive-related
purposes, such as to reward job performance or promote employee safety.
In this case, the card may qualify for the exclusion for loyalty,
award, or promotional gift cards under section 205.20(b)(3), or for
the exclusion for cards, codes, or other devices not marketed to the
general public under section 205.20(b)(4). In addition, as long as
any one of the exclusions apply, a card, code, or other device is
not covered by section 205.20, even if other exclusions do not apply.
In the above example, the corporation may give its employees a type
of gift card that can also be purchased by a consumer directly from
a merchant. Under these circumstances, while the card does not qualify
for the exclusion for cards, codes, or other devices not marketed
to the general public under section 205.20(b)(4) because the card
can also be obtained through retail channels, it is nevertheless exempt
from the substantive requirements of section 205.20 because it is
a loyalty, award, or promotional gift card. (See, however, section
205.20(a)(4)(iii), requiring certain disclosures for loyalty, award,
or promotional gift cards.). Similarly, a person may market a reloadable
card to teenagers for occasional expenses that enables parents to
monitor spending. Although the card does not qualify for the exclusion
for cards, codes, or other devices not marketed to the general public
under section 205.20(b)(4), it may nevertheless be exempt from the
requirements of section 205.20 under section 205.20(b)(2) if it is
reloadable and not marketed or labeled as a gift card or gift certificate.
Paragraph 20(b)(1)—Usable Solely
For Telephone Services 1. Examples of excluded products. The exclusion
for products usable solely for telephone services applies to prepaid
cards for long-distance telephone service, prepaid cards for wireless
telephone service and prepaid cards for other services that function
similar to telephone services, such as prepaid cards for voice over
internet protocol (VoIP) access time.
Paragraph 20(b)(2)—Reloadable and Not Marketed
or Labeled as a Gift Card or Gift Certificate 1. Reloadable. A card,
code, or other device is “reloadable” if the terms and conditions
of the agreement permit funds to be added to the card, code, or other
device after the initial purchase or issuance. A card, code, or other
device is not “reloadable” merely because the issuer or processor
is technically able to add functionality that would otherwise enable
the card, code, or other device to be reloaded.
2. Marketed or labeled as a gift card or
gift certificate. The term “marketed or labeled as a gift card
or gift certificate” means directly or indirectly offering, advertising
or otherwise suggesting the potential use of a card, code or other
device, as a gift for another person. Whether the exclusion applies
generally does not depend on the type of entity that makes the promotional
message. For example, a card may be marketed or labeled as a gift
card or gift certificate if anyone (other than the purchaser of the
card), including the issuer, the retailer, the program manager that
may distribute the card, or the payment network on which a card is
used, promotes the use of the card as a gift card or gift certificate.
A card, code, or other device, including a general-purpose reloadable
card, is marketed or labeled as a gift card or gift certificate even
if it is only occasionally marketed as a gift card or gift certificate.
For example, a network-branded general purpose reloadable card would
be marketed or labeled as a gift card or gift certificate if the issuer
principally advertises the card as a less costly alternative to a
bank account but promotes the card in a television, radio, newspaper,
or Internet advertisement, or on signage as “the perfect gift” during
the holiday season. However, the mere mention of the availability
of gift cards or gift certificates in an advertisement or on a sign
that also indicates the availability of other excluded prepaid cards
does not by itself cause the excluded prepaid cards to be marketed
as a gift card or a gift certificate. For example, the posting of
a sign in a store that refers to the availability of gift cards does
not by itself constitute the marketing of otherwise excluded prepaid
cards that may also be sold in the store as gift cards or gift certificates,
provided that a consumer acting reasonably under the circumstances
would not be led to believe that the sign applies to all prepaid cards
sold in the store. (See, however, comment 20(b)(2)-4.ii.)
3. Examples of marketed
or labeled as a gift card or gift certificate.
i. Examples of marketed or labeled as a
gift card or gift certificate include:
A. Using the word “gift”
or “present” on a card, certificate, or accompanying material, including
documentation, packaging and promotional displays;
B. Representing or suggesting that a
certificate or card can be given to another person, for example, as
a “token of appreciation” or a “stocking stuffer,” or displaying a
congratulatory message on the card, certificate or accompanying material;
C. Incorporating gift-giving
or celebratory imagery or motifs, such as a bow, ribbon, wrapped present,
candle, or congratulatory message, on a card, certificate, accompanying
documentation, or promotional material;
ii. The term does not include:
A. Representing
that a card or certificate can be used as a substitute for a checking,
savings, or deposit account;
B. Representing that a card or certificate
can be used to pay for a consumer’s health-related expenses—for example,
a card tied to a health savings account;
C. Representing that a card or certificate
can be used as a substitute for travelers checks or cash;
D. Representing that a card
or certificate can be used as a budgetary tool, for example, by teenagers,
or to cover emergency expenses.
4. Reasonable policies and procedures to
avoid marketing as a gift card. The exclusion for a card, code,
or other device that is reloadable and not marketed or labeled as
a gift card or gift certificate in section 205.20(b)(2) applies if
a reloadable card, code, or other device is not marketed or labeled
as a gift card or gift certificate and if persons subject to the rule,
including issuers, program managers, and retailers, maintain policies
and procedures reasonably designed to avoid such marketing. Such policies
and procedures may include contractual provisions prohibiting a reloadable
card, code, or other device from being marketed or labeled as a gift
card or gift certificate, merchandising guidelines or plans regarding
how the product must be displayed in a retail outlet, and controls
to regularly monitor or otherwise verify that the card, code or other
device is not being marketed as a gift card. Whether a reloadable
card, code, or other device has been marketed as a gift card or gift
certificate will depend on the facts and circumstances, including
whether a reasonable consumer would be led to believe that the card,
code, or other device is a gift card or gift certificate. The following
examples illustrate the application of section 205.20(b)(2):
i. An issuer or program manager of prepaid
cards agrees to sell general-purpose reloadable cards through a retailer.
The contract between the issuer or program manager and the retailer
establishes the terms and conditions under which the cards may be
sold and marketed at the retailer. The terms and conditions prohibit
the general-purpose reloadable cards from being marketed as a gift
card or gift certificate, and require policies and procedures to regularly
monitor or otherwise verify that the cards are not being marketed
as such. The issuer or program manager sets up one promotional display
at the retailer for gift cards and another physically separated display
for excluded products under section 205.20(b), including general-purpose
reloadable cards and wireless telephone cards, such that a reasonable
consumer would not believe that the excluded cards are gift cards.
The exclusion in section 205.20(b)(2) applies because policies and
procedures reasonably designed to avoid the marketing of the general-purpose
reloadable cards as gift cards or gift certificates are maintained,
even if a retail clerk inadvertently stocks or a consumer inadvertently
places a general-purpose reloadable card on the gift card display.
ii. Same facts as in
i., except that the issuer or program manager sets up a single promotional
display at the retailer on which a variety of prepaid cards are sold,
including store gift cards and general-purpose reloadable cards. A
sign stating “Gift Cards” appears prominently at the top of the display.
The exclusion in section 205.20(b)(2) does not apply with respect
to the general-purpose reloadable cards because policies and procedures
reasonably designed to avoid the marketing of excluded cards as gift
cards or gift certificates are not maintained.
iii. Same facts as in i., except that the
issuer or program manager sets up a single promotional multi-sided
display at the retailer on which a variety of prepaid card products,
including store gift cards and general-purpose reloadable cards are
sold. Gift cards are segregated from excluded cards, with gift cards
on one side of the display and excluded cards on a different side
of a display. Signs of equal prominence at the top of each side of
the display clearly differentiate between gift cards and the other
types of prepaid cards that are available for sale. The retailer does
not use any more conspicuous signage suggesting the general availability
of gift cards, such as a large sign stating “Gift Cards” at the top
of the display or located near the display. The exclusion in section
205.20(b)(2) applies because policies and procedures reasonably designed
to avoid the marketing of the general-purpose reloadable cards as
gift cards or gift certificates are maintained, even if a retail clerk
inadvertently stocks or a consumer inadvertently places a general-purpose
reloadable card on the gift card display.
iv. Same facts as in i., except that the
retailer sells a variety of prepaid card products, including store
gift cards and general-purpose reloadable cards, arranged side-by-side
in the same checkout lane. The retailer does not affirmatively indicate
or represent that gift cards are available, such as by displaying
any signage or other indicia at the checkout lane suggesting the general
availability of gift cards. The exclusion in section 205.20(b)(2)
applies because policies and procedures reasonably designed to avoid
marketing the general-purpose reloadable cards as gift cards or gift
certificates are maintained.
5. On-line sales of prepaid cards. Some Web
sites may prominently advertise or promote the availability of gift
cards or gift certificates in a manner that suggests to a consumer
that the Web site exclusively sells gift cards or gift certificates.
For example, a Web site may display a banner advertisement or a graphic
on the home page that prominently states “Gift Cards,” “Gift Giving,”
or similar language without mention of other available products, or
use a Web address that includes only a reference to gift cards or
gift certificates in the address. In such a case, a consumer acting
reasonably under the circumstances could be led to believe that all
prepaid products sold on the Web site are gift cards or gift certificates.
Under these facts, the Web site has marketed all such products, including
general-purpose reloadable cards, as gift cards or gift certificates,
and the exclusion in section 205.20(b)(2) does not apply.
6. Temporary non-reloadable
cards issued in connection with a general-purpose reloadable card. Certain general-purpose reloadable cards that are typically marketed
as an account substitute initially may be sold or issued in the form
of a temporary non-reloadable card. After the card is purchased, the
cardholder is typically required to call the issuer to register the
card and to provide identifying information in order to obtain a reloadable
replacement card. In most cases, the temporary non-reloadable card
can be used for purchases until the replacement reloadable card arrives
and is activated by the cardholder. Because the temporary non-reloadable
card may only be obtained in connection with the general-purpose reloadable
card, the exclusion in section 205.20(b)(2) applies so long as the
card is not marketed as a gift card or gift certificate.
Paragraph 20(b)(4)—Not Marketed to the General
Public 1. Marketed to the general public. A card, code, or other device
is marketed to the general public if the potential use of the card,
code, or other device is directly or indirectly offered, advertised,
or otherwise promoted to the general public. A card, code, or other
device may be marketed to the general public through any advertising
medium, including television, radio, newspaper, the Internet, or signage.
However, the posting of a company policy that funds may be disbursed
by prepaid card (such as a sign posted at a cash register or customer
service center stating that store credit will be issued by prepaid
card) does not constitute the marketing of a card, code, or other
device to the general public. In addition, the method of distribution
by itself is not dispositive in determining whether a card, code,
or other device is marketed to the general public. Factors that may
be considered in determining whether the exclusion applies to a particular
card, code, or other device include the means or channel through which
the card, code, or device may be obtained by a consumer, the subset
of consumers that are eligible to obtain the card, code, or device,
and whether the availability of the card, code, or device is advertised
or otherwise promoted in the marketplace.
2. Examples. The following examples illustrate
the application of the exclusion in section 205.20(b)(4):
i. A merchant sells its gift cards at a
discount to a business which may give them to employees or loyal consumers
as incentives or rewards. In determining whether the gift card falls
within the exclusion in section 205.20(b)(4), the merchant must consider
whether the card is of a type that is advertised or made available
to consumers generally or can be obtained elsewhere. If the card can
also be purchased through retail channels, the exclusion in section
205.20(b)(4) does not apply, even if the consumer obtained the card
from the business as an incentive or reward. See, however, section
205.20(b)(3).
ii. A
national retail chain decides to market its gift cards only to members
of its frequent buyer program. Similarly, a bank may decide to sell
gift cards only to its customers. If a member of the general public
may become a member of the program or a customer of the bank, the
card does not fall within the exclusion in section 205.20(b)(4) because
the general public has the ability to obtain the cards. See, however,
section 205.20(b)(3).
iii. A card issuer advertises a reloadable card to teenagers and
their parents promoting the card for use by teenagers for occasional
expenses, schoolbooks and emergencies and by parents to monitor spending.
Because the card is marketed to and may be sold to any member of the
general public, the exclusion in section 205.20(b)(4) does not apply.
See, however, section 205.20(b)(2).
iv. An insurance company settles a policyholder’s
claim and distributes the insurance proceeds to the consumer by means
of a prepaid card. Because the prepaid card is simply the means for
providing the insurance proceeds to the consumer and the availability
of the card is not advertised to the general public, the exclusion
in section 205.20(b)(4) applies.
v. A merchant provides store credit to
a consumer following a merchandise return by issuing a prepaid card
that clearly indicates that the card contains funds for store credit.
Because the prepaid card is issued for the stated purpose of providing
store credit to the consumer and the ability to receive refunds by a prepaid
card is not advertised to the general public, the exclusion in section
205.20(b)(4) applies.
vi. A tax preparation company elects to distribute tax refunds to
its clients by issuing prepaid cards, but does not advertise or otherwise
promote the ability to receive proceeds in this manner. Because the
prepaid card is simply the mechanism for providing the tax refund
to the consumer, and the tax preparer does not advertise the ability
to obtain tax refunds by a prepaid card, the exclusion in section
205.20(b)(4) applies. However, if the tax preparer promotes the ability
to receive tax refund proceeds through a prepaid card as a way to
obtain “faster” access to the proceeds, the exclusion in section 205.20(b)(4)
does not apply.
Paragraph
20(b)(5)—Issued in Paper Form Only 1. Exclusion explained. To qualify
for the exclusion in section 205.20(b)(5), the sole means of issuing
the card, code, or other device must be in a paper form. Thus, the
exclusion generally applies to certificates issued in paper form where
solely the paper itself may be used to purchase goods or services.
A card, code or other device is not issued solely in paper form simply
because it may be reproduced or printed on paper. For example, a bar
code, card or certificate number, or certificate or coupon electronically
provided to a consumer and redeemable for goods and services is not
issued in paper form, even if it may be reproduced or otherwise printed
on paper by the consumer. In this circumstance, although the consumer
might hold a paper facsimile of the card, code, or other device, the
exclusion does not apply because the information necessary to redeem
the value was initially issued in electronic form. A paper certificate
is within the exclusion regardless of whether it may be redeemed electronically.
For example, a paper certificate or receipt that bears a bar code,
code, or account number falls within the exclusion in section 205.20(b)(5)
if the bar code, code, or account number is not issued in any form
other than on the paper. In addition, the exclusion in section 205.20(b)(5)
continues to apply in circumstances where an issuer replaces a gift
certificate that was initially issued in paper form with a card or
electronic code (for example, to replace a lost paper certificate).
2. Examples. The following
examples illustrate the application of the exclusion in section 205.20(b)(5):
i. A merchant issues a paper gift certificate
that entitles the bearer to a specified dollar amount that can be
applied towards a future meal. The merchant fills in the certificate
with the name of the certificate holder and the amount of the certificate.
The certificate falls within the exclusion in section 205.20(b)(5)
because it is issued in paper form only.
ii. A merchant allows a consumer to prepay
for a good or service, such as a car wash or time at a parking meter,
and issues a paper receipt bearing a numerical or bar code that the
consumer may redeem to obtain the good or service. The exclusion in
section 205.20(b)(5) applies because the code is issued in paper form
only.
iii. A merchant
issues a paper certificate or receipt bearing a bar code or certificate
number that can later be scanned or entered into the merchant’s system
and redeemed by the certificate or receipt holder towards the purchase
of goods or services. The bar code or certificate number is not issued
by the merchant in any form other than paper. The exclusion in section
205.20(b)(5) applies because the bar code or certificate number is
issued in paper form only.
iv. An on-line merchant electronically provides a bar code, card
or certificate number, or certificate or coupon to a consumer that
the consumer may print on a home printer and later redeem towards
the purchase of goods or services. The exclusion in section 205.20(b)(5)
does not apply because the bar code or card or certificate number
was issued to the consumer in electronic form, even though it can
be reproduced or otherwise printed on paper by the consumer.
Paragraph 20(b)(6)—Redeemable Solely For
Admission to Events or Venues 1. Exclusion explained. The exclusion for
cards, codes, or other devices that are redeemable solely for admission
to events or venues at a particular location or group of affiliated
locations generally applies to cards, codes, or other devices that
are not redeemed for a specified monetary value, but rather solely
for admission or entry to an event or venue. The exclusion also covers
a card, code, or other device that is usable to purchase goods or
services in addition to entry into the event or the venue, either
at the event or venue or at an affiliated location or location in
geographic proximity to the event or venue.
2. Examples. The following examples illustrate
the application of the exclusion in section 205.20(b)(6):
i. A consumer purchases a prepaid card
that entitles the holder to a ticket for entry to an amusement park.
The prepaid card may only be used for entry to the park. The card
qualifies for the exclusion in section 205.20(b)(6) because it is
redeemable for admission or entry and for goods or services in conjunction
with that admission. In addition, if the prepaid card does not have
a monetary value, and therefore is not “issued in a specified amount,”
the card does not meet the definitions of “gift certificate,” store
gift card,” or “general-use prepaid card” in section 205.20(a). See
comment 20(a)-3.
ii.
Same facts as in i., except that the gift card also entitles the holder
of the gift card to a dollar amount that can be applied towards the
purchase of food and beverages or goods or services at the park or
at nearby affiliated locations. The card qualifies for the exclusion
in section 205.20(b)(6) because it is redeemable for admission or
entry and for goods or services in conjunction with that admission.
iii. A consumer purchases
a $25 gift card that the holder of the gift card can use to make purchases
at a merchant, or, alternatively, can apply towards the cost of admission
to the merchant’s affiliated amusement park. The card is not eligible
for the exclusion in section 205.20(b)(6) because it is not redeemable
solely for the admission or ticket itself (or for goods and services
purchased in conjunction with such admission). The card meets the
definition of “store gift card” and is therefore subject to section
205.20, unless a different exclusion applies.
20(c) Form of Disclosures Paragraph 20(c)(1)—Clear and Conspicuous 1. Clear and
conspicuous standard. All disclosures required by this section
must be clear and conspicuous. Disclosures are clear and conspicuous
for purposes of this section if they are readily understandable and,
in the case of written and electronic disclosures, the location and
type size are readily noticeable to consumers. Disclosures need not
be located on the front of the certificate or card, except where otherwise
required, to be considered clear and conspicuous. Disclosures are
clear and conspicuous for the purposes of this section if they are
in a print that contrasts with and is otherwise not obstructed by
the background on which they are printed. For example, disclosures
on a card or computer screen are not likely to be conspicuous if obscured
by a logo printed in the background. Similarly, disclosures on the
back of a card that are printed on top of indentations from embossed
type on the front of the card are not likely to be conspicuous if
the indentations obstruct the readability of the disclosures. To the
extent permitted, oral disclosures meet the standard when they are
given at a volume and speed sufficient for a consumer to hear and
comprehend them.
2. Abbreviations
and symbols. Disclosures may contain commonly accepted or readily
understandable abbreviations or symbols, such as “mo.” for month or
a “/” to indicate “per.” Under the clear and conspicuous standard,
it is sufficient to state, for example, that a particular fee is charged
“$2.50/mo. after 12 mos.”
Paragraph
20(c)(2)—Format 1. Electronic disclosures. Disclosures provided
electronically pursuant to this section are not subject to compliance
with the consumer consent and other applicable provisions of the Electronic
Signatures in Global and National Commerce Act (E-Sign Act) (15 USC
7001 et seq.). Electronic disclosures must be in a retainable form.
For example, a person may satisfy the requirement if it provides an
on-line disclosure in a format that is capable of being printed. Electronic
disclosures may not be provided through a hyperlink or in another
manner by which the purchaser can bypass the disclosure. A person
is not required to confirm that the consumer has read the electronic
disclosures.
Paragraph 20(c)(3)—Disclosure
Prior to Purchase 1. Method of purchase. The disclosures required
by this paragraph must be provided before a certificate or card is
purchased regardless of whether the certificate or card is purchased
in person, on-line, by telephone, or by other means.
2. Electronic disclosures. Section
205.20(c)(3) provides that the disclosures required by this section
must be provided to the consumer prior to purchase. For certificates
or cards purchased electronically, disclosures made to the consumer
after a consumer has initiated an on-line purchase of a certificate
or card, but prior to completing the purchase of the certificate or
card, would satisfy the prior-to-purchase requirement. However, electronic
disclosures made available on a person’s Web site that may or may
not be accessed by the consumer are not provided to the consumer and
therefore would not satisfy the prior-to-purchase requirement.
3. Non-physical certificates
and cards. If no physical certificate or card is issued, the
disclosures must be provided to the consumer before the certificate
or card is purchased. For example, where a gift certificate or card
is a code that is provided by telephone, the required disclosures
may be provided orally prior to purchase. See also section 205.20(c)(2).
Paragraph 20(c)(4)—Disclosures
on the certificate or card 1. Non-physical certificates and cards. If
no physical certificate or card is issued, the disclosures required
by this paragraph must be disclosed on the code, confirmation, or
other written or electronic document provided to the consumer. For
example, where a gift certificate or card is a code or confirmation
that is provided to a consumer on-line or sent to a consumer’s e-mail
address, the required disclosures may be provided electronically on
the same document as the code or confirmation.
2. No disclosures on a certificate or card. Disclosures required by section 205.20(c)(4) need not be made on
a certificate or card if it is accompanied by a certificate or card
that complies with this section. For example, a person may issue or
sell a supplemental gift card that is smaller than a standard size
and that does not bear the applicable disclosures if it is accompanied
by a fully compliant certificate or card. See also comment 20(c)(2)-2.
20(d) Prohibition on Imposition of
Fees or Charges 1. One-year period. Section 205.20(d) provides
that a person may impose a dormancy, inactivity, or service fee only
if there has been no activity with respect to a certificate or card
for one year. The following examples illustrate this rule:
i. A certificate or card is purchased on
January 15 of year one. If there has been no activity on the certificate
or card since the certificate or card was purchased, a dormancy, inactivity,
or service fee may be imposed on the certificate or card on January
15 of year two.
ii.
Same facts as i., and a fee was imposed on January 15 of year two.
Because no more than one dormancy, inactivity, or service fee may
be imposed in any given calendar month, the earliest date that another
dormancy, inactivity, or service fee may be imposed, assuming there
continues to be no activity on the certificate or card, is February 1 of
year two. A dormancy, inactivity, or service fee is permitted to be
imposed on February 1 of year two because there has been no activity
on the certificate or card for the preceding year (February 1 of year
one through January 31 of year two), and February is a new calendar
month. The imposition of a fee on January 15 of year two is not activity
for purposes of section 205.20(d). See comment 20(a)(7)-1.
iii. Same facts as i., and
a fee was imposed on January 15 of year two. On January 31 of year
two, the consumer uses the card to make a purchase. Another dormancy,
inactivity, or service fee could not be imposed until January 31 of
year three, assuming there has been no activity on the certificate
or card since January 31 of year two.
2. Relationship between sections 205.20(d)(2)
and (c)(3). Sections 205.20(d)(2) and (c)(3) contain similar,
but not identical, disclosure requirements. Section 205.20(d)(2) requires
the disclosure of dormancy, inactivity, and service fees on a certificate
or card. Section 205.20(c)(3) requires that vendor person that issues
or sells such certificate or card disclose to a consumer any dormancy,
inactivity, and service fees associated with the certificate or card
before such certificate or card may be purchased. Depending on the
context, a single disclosure that meets the clear and conspicuous
requirements of both sections 205.20(d)(2) and (c)(3) may be used
to disclose a dormancy, inactivity, or service fee. For example, if
the disclosures on a certificate or card, required by section 205.20(d)(2),
are visible to the consumer without having to remove packaging or
other materials sold with the certificate or card, for a purchase
made in person, the disclosures also meet the requirements of section
205.20(c)(3). Otherwise, a dormancy, inactivity, or service fee may
need to be disclosed multiple times to satisfy the requirements of
sections 205.20(d)(2) and (c)(3). For example, if the disclosures
on a certificate or card, required by section 205.20(d)(2), are obstructed
by packaging sold with the certificate or card, for a purchase made
in person, they also must be disclosed on the packaging sold with
the certificate or card to meet the requirements of section 205.20(c)(3).
3. Relationship between
sections 205.20(d)(2), (e)(3), and (f)(2). In addition to any
disclosures required under section 205.20(d)(2), any applicable disclosures
under sections 205.20(e)(3) and (f)(2) of this section must also be
provided on the certificate or card.
4. One fee per month. Under section 205.20(d)(3),
no more than one dormancy, inactivity, or service fee may be imposed
in any given calendar month. For example, if a dormancy fee is imposed
on January 1, following a year of inactivity, and a consumer makes
a balance inquiry on January 15, a balance inquiry fee may not be
imposed at that time because a dormancy fee was already imposed earlier
that month and a balance inquiry fee is a type of service fee. If,
however, the dormancy fee could be imposed on January 1, following
a year of inactivity, and the consumer makes a balance inquiry on
the same date, the person assessing the fees may choose whether to
impose the dormancy fee or the balance inquiry fee on January 1. The
restriction in section 205.20(d)(3) does not apply to any fee that
is not a dormancy, inactivity, or service fee. For example, assume
a service fee is imposed on a general-use prepaid card on January
1, following a year of inactivity. If a consumer cashes out the remaining
funds by check on January 15, a cash-out fee, to the extent such cash-out
fee is permitted under section 205.20(e)(4), may be imposed at that
time because a cash-out fee is not a dormancy, inactivity, or service
fee.
5. Accumulation
of fees. Section 205.20(d) prohibits the accumulation of dormancy,
inactivity, or service fees for previous periods into a single fee
because such a practice would circumvent the limitation in section
205.20(d)(3) that only fee may be charged per month. For example,
if a consumer purchases and activates a store gift card on January
1 but never uses the card, a monthly maintenance fee of $2.00 a month
may not be accumulated such that a fee of $24 is imposed on January
1 the following year.
20(e) Prohibition
on Sale of Gift Certificates or Cards with Expiration Dates 1. Reasonable opportunity. Under section 205.20(e)(1), no person may sell or issue a gift certificate,
store gift card, or general-use prepaid card with an expiration date,
unless there are policies and procedures in place to provide consumers
with a reasonable opportunity to purchase a certificate or card with
at least five years remaining until the certificate or card expiration
date. Consumers are deemed to have a reasonable opportunity to purchase
a certificate or card with at least five years remaining until the
certificate or card expiration date if:
i. There are policies and procedures established
to prevent the sale of a certificate or card unless the certificate
or card expiration date is at least five years after the date the
certificate or card was sold or initially issued to a consumer; or
ii. A certificate or
card is available to consumers to purchase five years and six months
before the certificate or card expiration date.
2. Applicability to replacement
certificates or cards. Section 205.20(e)(1) applies solely to
the purchase of a certificate or card. Therefore, section 205.20(e)(1)
does not apply to the replacement of such certificates or cards. Certificates
or cards issued as a replacement may bear a certificate or card expiration
date of less than five years from the date of issuance of the replacement
certificate or card. If the certificate or card expiration date for
a replacement certificate or card is later than the date set forth
in section 205.20(e)(2)(i), then pursuant to section 205.20(e)(2),
the expiration date for the underlying funds at the time the replacement
certificate or card is issued must be no earlier than the expiration
date for the replacement certificate or card. For purposes of section
205.20(e)(2), funds are not considered to be loaded to a store gift
card or general-use prepaid card solely because a replacement card
has been issued or activated for use.
3. Disclosure of funds expiration—date not required. Section 205.20(e)(3)(i) does not require disclosure of the precise
date the funds will expire. It is sufficient to disclose, for example,
“Funds expire 5 years from the date funds last loaded to the card.”;
“Funds can be used 5 years from the date money was last added to the
card.”; or “Funds do not expire.”
4. Disclosure not required if no expiration date. If the certificate or card and underlying funds do not expire, the
disclosure required by section 205.20(e)(3)(i) need not be stated
on the certificate or card. If the certificate or card and underlying
funds expire at the same time, only one expiration date need be disclosed
on the certificate or card.
5. Reference to toll-free telephone number and
Web site. If a certificate or card does not expire, or if the
underlying funds are not available after the certificate or card expires,
the disclosure required by section 205.20(e)(3)(ii) need not be stated
on the certificate or card. See, however, section 205.20(f)(2).
6. Relationship to section
226.20(f)(2). The same toll-free telephone number and Web site
may be used to comply with sections 226.20(e)(3)(ii) and (f)(2). Neither
a toll-free number nor a Web site must be maintained or disclosed
if no fees are imposed in connection with a certificate or card, and
the certificate or card and the underlying funds do not expire.
7. Distinguishing between
certificate or card expiration and funds expiration. If applicable,
a disclosure must be made on the certificate or card that notifies
a consumer that the certificate or card expires, but the funds either
do not expire or expire later than the certificate or card, and that
the consumer may contact the issuer for a replacement card. The disclosure
must be made with equal prominence and in close proximity to the certificate
or card expiration date. The close proximity requirement does not
apply to oral disclosures. In the case of a certificate or card, close
proximity means that the disclosure must be on the same side as the
certificate or card expiration date. For example, if the disclosure
is the same type size and is located immediately next to or directly
above or below the certificate or card expiration date, without any
intervening text or graphical displays, the disclosures would be deemed
to be equally prominent and in close proximity. The disclosure need
not be embossed on the certificate or card to be deemed equally prominent,
even if the expiration date is embossed on the certificate or card.
The disclosure may state on the front of the card, for example, “Funds
expire after card. Call for replacement card.” or “Funds do not expire.
Call for new card after 09/2016.” Disclosures made pursuant to section
205.20(e)(3)(iii)(A) may also fulfill the requirements of section
205.20(e)(3)(i). For example, making a disclosure that “Funds do not
expire” to comply with section 205.20(e)(3)(iii)(A) also fulfills
the requirements of section 205.20(e)(3)(i).
8. Expiration date safe harbor. A non-reloadable
certificate or card that bears an expiration date that is at least
seven years from the date of manufacture need not state the disclosure
required by section 205.20(e)(3)(iii). However, section 205.20(e)(1)
still prohibits the sale or issuance of such certificate or card unless
there are policies and procedures in place to provide a consumer with
a reasonable opportunity to purchase the certificate or card with
at least five years remaining until the certificate or card expiration
date. In addition, under section 205.20(e)(2), the funds may not expire
before the certificate or card expiration date, even if the expiration
date of the certificate or card bears an expiration date that is more
than five years at the date of purchase. For purposes of this safe
harbor, the date of manufacture is the date on which the certificate
or card expiration date is printed on the certificate or card.
9. Relationship between
sections 205.20(d)(2), (e)(3), and (f)(2). In addition to any
disclosures required to be made under section 205.20(e)(3), any applicable
disclosures under sections 205.20(d)(2) and (f)(2) must also be provided
on the certificate or card.
10. Replacement or remaining balance of an expired
certificate or card. When a certificate or card expires, but
the underlying funds have not expired, an issuer, at its option in
accordance with applicable state law, may provide either a replacement
certificate or card or otherwise provide the certificate or card holder,
for example, by check, with the remaining balance on the certificate
or card. In either case, the issuer may not charge a fee for the service.
11. Replacement of a lost
or stolen certificate or card not required. Section 205.20(e)(4)
does not require the replacement of a certificate or card that has
been lost or stolen.
12. Date of issuance or loading. For purposes of section 205.20(e)(2)(i),
a certificate or card is not issued or loaded with funds until the
certificate or card is activated for use.
13. Application of expiration date provisions after
redemption of certificate or card. The requirement that funds
underlying a certificate or card must not expire for at least five
years from the date of issuance or date of last load ceases to apply
once the certificate or card has been fully redeemed, even if the
underlying funds are not used to contemporaneously purchase a specific
good or service. For example, some certificates or cards can be used
to purchase music, media, or virtual goods. Once redeemed by a consumer,
the entire balance on the certificate or card is debited from the
certificate or card and credited or transferred to another “account”
established by the merchant of such goods or services. The consumer
can then make purchases of songs, media, or virtual goods from the
merchant using that “account” either at the time the value is transferred
from the certificate or card or at a later time. Under these circumstances,
once the card has been fully redeemed and the “account” credited with
the amount of the underlying funds, the five-year minimum expiration
term no longer applies to the underlying funds. However, if the consumer
only partially redeems the value of the certificate or card, the five-year
minimum expiration term requirement continues to apply to the funds
remaining on the certificate or card.
20(f) Additional Disclosure Requirements for Gift Certificates or
Cards 1. Reference
to toll-free telephone number and Web site. If a certificate or card
does not have any fees, the disclosure under section 205.20(f)(2)
is not required on the certificate or card. See, however, section
205.20(e)(3)(ii).
2. Relationship to section 226.20(e)(3)(ii). The same toll-free
telephone number and Web site may be used to comply with sections
226.20(e)(3)(ii) and (f)(2). Neither a toll-free number nor a Web
site must be maintained or disclosed if no fees are imposed in connection
with a certificate or card, and both the certificate or card and underlying
funds do not expire.
3. Relationship between sections 205.20(d)(2), (e)(3), and (f)(2). In addition to any disclosures required pursuant to section 205.20(f)(2),
any applicable disclosures under sections 205.20(d)(2) and (e)(3)
must also be provided on the certificate or card.
20(g) Compliance dates 1. Period of eligibility for loyalty, award,
or promotional programs. For purposes of section 205.20(g)(2),
the period of eligibility is the time period during which a consumer
must engage in a certain action or actions to meet the terms of eligibility
for a loyalty, award, or promotional program and obtain the card,
code, or other device. Under section 205.20(g)(2), a gift card issued
pursuant to a loyalty, award, or promotional program that began prior
to August 22, 2010 need not state the disclosures in section 205.20(a)(4)(iii)
regardless of whether the consumer became eligible to receive the
gift card prior to August 22, 2010, or after that date. For example,
a product manufacturer may provide a $20 rebate card to a consumer
if the consumer purchases a particular product and submits a fully
completed entry between January 1, 2010 and December 31, 2010. Similarly,
a merchant may provide a $20 gift card to a consumer if the consumer
makes $200 worth of qualifying purchases between June 1, 2010 and
October 30, 2010. Under both examples, gift cards provided pursuant
to these loyalty, award, or promotional programs need not state the
disclosures in section 205.20(a)(4)(iii) to qualify for the exclusion
in section 205.20(b)(3) for loyalty, award, or promotional gift cards
because the period of eligibility for each program began prior to
August 22, 2010.
20(h) Temporary
exemption Paragraph
20(h)(1)—Delayed effective date 1. Application to certificates or cards produced
prior to April 1, 2010. Certificates or cards produced prior
to April 1, 2010 may be sold to a consumer on or after August 22,
2010 without satisfying the requirements of section 205.20(c)(3),
(d)(2), (e)(1), (e)(3), and (f) through January 30, 2011, provided
that issuers of such certificates or cards comply with the additional
substantive and disclosure requirements of sections 205.20(h)(1)(i)
through (iv). Issuers of certificates or cards produced prior to April
1, 2010 need not satisfy these additional requirements if the certificates
or cards fully comply with the rule (sections 205.20(a) through (f)).
For example, the in-store signage and other disclosures required by
section 205.20(h)(2) do not apply to gift cards produced prior to
April 1, 2010 that do not have fees and do not expire, and which otherwise
comply with the rule.
2. Expiration of temporary exemption. Certificates or cards produced
prior to April 1, 2010 that do not fully comply with sections 205.20(a)
through (f) may not be issued or sold to consumers on or after January
31, 2011.
Paragraph 20(h)(2)—Additional
disclosures 1. Disclosures through third parties. Issuers may make the disclosures
required by section 205.20(h)(2) through a third party, such as a
retailer or merchant. For example, an issuer may have a merchant install
in-store signage with the disclosures required by section 205.20(h)(2)
on the issuer’s behalf.
2. General advertising disclosures. Section 205.20(h)(2) does not
impose an obligation on the issuer to advertise gift certificates,
store gift cards, or general-use prepaid cards.